Vine shrinks as Facebook announces Instagram video.
Just as Vine, the video-based mobile app owned by Twitter, was starting to take root, Facebook drops the bombshell that Instagram video is now a reality – an announcement that appears to have stunted...
View ArticleAttention women in advertising: Are you leaning in?
I once read that women should refrain from drinking coffee or water during important meetings so as not to attract negative attention when excusing themselves to use the ladies’ room. So it is with...
View ArticleThe Melamed Riley Twitter Top Ten List!
New Blog: @SarahMelamed shares her journey as a woman in #advertising and why women need to #leanin. http://t.co/n9zg5uiD1R — Melamed Riley (@MelamedRiley) July 16, 2013 Minimalist Illustrations of Of...
View ArticleSocial Media is the Yin to Search’s Yang
How many searches do you conduct in one day? I easily type at least 30-40 questions a day into a search engine or social media site. Did you know that every day Google answers more than 1 billion...
View ArticlePanera Found the Key to Successful Purpose Marketing: Caring
Niala Boodhoo for NPR – Panera Sandwich Chain Explores ‘Pay What You Want’ Concept As marketers, most of us would not look at a pay-what-you-can business model as wise long-term strategy for...
View ArticleTracking Consumer Buying Habits – It’s Not Just Online Anymore
Most consumers are aware that those loyalty cards we know and love serve two purposes: They give you some great discounts while at the same time monitoring our buying habits. Haven’t you ever wondered...
View ArticleCelebrities giving back to help Man’s Best Friend and other animals in need.
It’s no secret that we at Melamed Riley have a soft spot in our hearts for canines. We bring them into work, donate to shelters, write about them on our blogs and post photos of them to our Instagram...
View ArticleWhat’s In A Name?
Melamed Riley is not among the flashier names in the marketing communications field, but it suits us very well. We pride ourselves on developing straight-forward, effective marketing solutions for our...
View ArticleA Media Buyer Turns TV Critic and Recommends New Mini-Series
Photo via BBC America There are many perks to being a broadcast media buyer. Among them is the opportunity to preview new shows, watch early trailers, study research and estimate Nielsen ratings so...
View ArticleEthical Consumerism: There’s an app for that.
More and more consumers are becoming aware of ethical consumerism and are making conscious purchasing decisions based on a number of different criteria. The idea is that your dollar is your vote and...
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